Peacocks Up for a Prize as Votes are Cast for the High Street Fashion Awards
As The Lorraine Show's High Street Fashion Awards kick off, Peacocks gain strong coverage with the summer collection appearing on morning television and in the fashion pages of leading weekly titles.

GLASGOW, May 28, 2011 /24-7PressRelease/ -- Peacocks took to the small screen today, as the retailer was featured as an affordable fashion nominee on The Lorraine Show's High Street Fashion Awards. More strong coverage continued in the weeklies with the brand's key summer pieces recommended in Reveal, More, New, Now and Bliss. The Peacocks by Design range also took the regional press by storm with a mention in the South Wales Echo.

As the nation voted for their favourite retailers in the High Street Fashion Awards, Peacocks designer Pearl Lowe was interviewed live on The Lorraine Show to discuss the company's nomination for best affordable fashion.

Peacocks also appeared in a number of weekly magazines today, with Reveal magazine featuring several must have items in a feature on the hottest buys of the week.

A belt and ring from Peacocks are hits in More as the magazine shows readers how to perfect the romantic trend and Bliss magazine's 'We Love Shopping' page includes a bird print dress from the summer collection.

New magazine recommend a simple Peacocks T-shirt to recreate Pippa Middleton's polished look and a feather detail headband from the company is shown in Now as a great way to buy into the celebrity trend for hair accessories, as seen on Nicole Scherzinger.

In the regional press, The South Wales Echo feature the Peacocks by Design collection, saying: "The spring summer collection has been a great success with our customers and with this truly desirable high summer collection we're expecting an even better response."

And finally, the Glasgow Evening Times writes about the opening of the new Peacocks store in Bishopbriggs new store and the store's wonderful collections from Pearl and Daisy Lowe, saying: "It's fast becoming the hot spot for high fashion at a low price..."

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