Olympic Ice Skater Johnny Weir Collaborates With eDressMe.com on New Little Black Dress Collection
Olympic Ice Skater Johnny Weir Collaborates With eDressMe.com on New Little Black Dress Collection

NEW YORK, NY, May 12, 2011 /24-7PressRelease/ -- eDressMe.com, the popular, online source for designer dresses, announces its exclusive partnership with National Figure-Skating champion and two-time U.S Olympian Johnny Weir, as the sole retailer to manufacture and carry his inaugural fashion collection for Spring/Summer 2011.

Weir's collection will be launching on eDressMe.com on April 30, 2011, in conjunction with the second annual "Ice Dreams" skating show in Bensenville, IL, which offers young skaters the opportunity to perform alongside their Olympic heroes. Each dress from the capsule collection will be modeled during the skating extravaganza and will be simultaneously available for purchase on eDressMe.com.

Prices for the collection range from $198 - $298 and all styles are available in sizes 0-12. Weir's initial collection consists of six "Little Black Dress" styles, boasting ostrich feathers, netting and sequin accents, all signatures styles of this notoriously fashion-forward Ice Skating champion. Materials used include: antique matte satin, silk, crepe stretch jersey, tulle, silk taffeta and other luxurious fabrics.

"I am thrilled to announce my collaboration with eDressMe.com! Their creative team has helped me realize my vision for a cutting-edge "LBD" dress collection. With my name and legacy, people have learned to expect the unexpected, and this collection breaks the mold with its fresh and unique designs. The level of design is complemented by my understanding of a woman's body, and my knack to refine the classic "Little Black Dress" with fanciful embellishments like feathers and sparkles," says Johnny Weir.

"I can't wait for this collection to hit eDressMe.com, but more importantly, I anticipate that women and my fans will enjoy my designs on a universal level, helping them feel even more beautiful than they already are," continues Weir.

"I am excited about with this opportunity to partner with Johnny Weir, as his ability to impact women's fashion is undeniable. His artistic figure skating talent undoubtedly finds unique expression in the world of fashion, injecting life and vitality into the little black dress. The collection has just the right mix of whimsical elements on a classical form," notes Joanne Stoner, founder and CEO of eDressMe.com.

"We are thrilled with the creative synergies that this collaboration has already generated and look forward to the response from Johnny's extensive fans. This collection has universal appeal and will resonate with women all over the world," Stoner adds.

Furthering the partnership between eDressMe.com and Johnny Weir, a Holiday 2011 / 2012 collection will be developed and tied into Mr. Weir's impending television show on the "Logo" channel and will be modeled during his Holiday ice show.

For additional information or to purchase the Johnny Weir Collection, please visit: www.eDressMe.com.

For press inquires, please contact: 5W Public Relations.

ABOUT eDressMe.com

From casual dresses to cocktail dresses, evening dresses to formal gowns, prom and homecoming dresses, and even the essential "little black dress," eDressMe.com features the hottest trends and designers that New York City has to offer. By offering the top contemporary designer labels like ABS by Allen Schwartz, BCBGMAXAZRIA, Betsey Johnson, Carmen Marc Valvo, Nicole Miller, Shoshanna, Sue Wong and many more of whom eDressMe.com offers the consumer, every woman now has the chance to be the first in their social circle with the highest fashions no matter where they live.

As the innovative and creative combination of a 25-year career in fashion, business and technology, eDressMe.com's founder Joanne Stoner, a Harvard MBA, established the online shopping resource in 2002. Previously a buyer for Saks Fifth Avenue and an integral part of the launch of the Elisabeth Dress Division for Liz Claiborne, Stoner was also a director of e-commerce at Lucent Technologies and on the startup team for a software company specializing in inventory management and forecasting for retailers. Stoner's apparel background and experience in the technology industry coupled with her love for fashion, led her to discover an immense void in the market that she filled by creating the Internet's first fashion boutique specializing in women's dresses: eDressMe.com.

Press Release Contact Information:

Kara DePaola
5W Public Relations
Associate Account Executive
888 7th Avenue, 12th Floor
New York, NY
USA 10106
Voice: 6467638764