Tesco Clothing Reveals Official Climate Week T-Shirt
Tesco Clothing has revealed the official Climate Week t-shirt for 2011.

HERTFORDSHIRE, ENGLAND, March 10, 2011 /24-7PressRelease/ -- Tesco Clothing has revealed the official Climate Week (21-27 March) T-shirt, featuring an exclusive, limited edition design by the 'patron saints of print', Eley Kishimoto, in aid of the Environmental Justice Foundation.

Organic, ethically made and manufactured by wind and solar power, the low carbon T-shirts will be available for men and women exclusively from Tesco clothing, Climate Week's headline partner, for only GBP10.

The women's climate week T-shirt and men's climate week T-shirt will be available in time for Climate Week, in-store and online on the Tesco clothing website.

A host of talent has stepped up to front the on-trend geometric print, including Lily Cole, KT Tunstall, Jade Parfitt, Gemma Arterton, Gillian Anderson, Eliza Doolittle and many others, making it the fashion world's T-shirt of choice. Stylist to the stars Fee Doran a.k.a Mrs Jones has lent her special touch for many of the pictures.

Climate Week's Phil Drew said: "Low-carbon and super-cool, the T-shirt captures the spirit of Climate Week by showing how we can all be part of the solution to climate change. The T-shirt is organic, ethically made, and carries the Carbon Reduction Label certified by the Carbon Trust. It represents the future of fashion: an item that's as green as its message and doesn't cost the earth, in all senses of the word."

Environmental Justice Foundation executive director Steve Trent commented: "The supply chain demonstrates the highest possible standards in an industry that is often criticised for falling short of the mark. The carbon footprint of the T-shirt's manufacture is on average an incredible 90% smaller than that of a comparable product made using non-renewable energy. Our long-term supporter Lily Cole witnessed this for herself on a visit to the factory in India."

Eley Kishimoto added: "Our T-shirt design incorporates the 'tree of life', a concept that exists in many cultures across the world. In itself, this represents nature and reminds us to look towards a positive future. We worked with a play on an age-old patchwork motif, symbolising the care and attention that our planet needs and translating the idea that all life on earth is connected, and we should work together to tender our environment."

Shoppers can do their bit to reduce the carbon footprint of the T-shirts even further by washing it at a low temperature and hanging it up to dry.

Climate Week T-shirts will be available exclusively at Tesco stores and online at www.tesco.com/clothing from Friday 11th March.

Press Release Contact Information:

Mike Baess
Tesco
PR Contact
New Tesco House, Delamare Road
Cheshunt, Herts
United Kingdom EN8 9SL
Voice: 01992 646079
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