Debenhams Reveals Underwear is the Most Popular Valentine's Day Gift
Debenhams has revealed that sexy underwear is becoming a more popular gift than flowers and champagne on Valentine's Day.

LONDON, ENGLAND, February 17, 2011 /24-7PressRelease/ -- Debenhams has revealed that penny pinching men are saying pants to flowers on Valentine's Day and buying their girlfriends and wives sexy knickers instead, with many men feeling that underwear offers better value for money. This is according to new figures from department store.

Even the finest, most seductive lingerie can often cost just a fraction of the price of champagne and flowers.

A dozen red roses on Valentine's Day can cost up to EUR100 including delivery, compared to just EUR37.50 for a set of designer lingerie. Add on chocolates, dinner at a restaurant, drinks in a bar and taxis, and the cost can be the only thing to send temperatures soaring on the day of love.

Sharon Webb, Debenhams head of design said: "Lingerie is for love on a budget. It really is the gift that keeps giving. Men know that presenting a loved one with lingerie conveys a powerful message which gets straight to the point - for little outlay. Sales of our sexy knickers are rocketing in the run up to Valentine's Day. It's a way of saying I love you and keeping it brief."

Aliza Reger, daughter of lingerie's first lady Janet Reger, and designer at Debenhams commented: "They're less expensive, last longer and provide hours of fun long after the rose petals have wilted. Lingerie is a gift which can inject more fizz into a relationship than even the finest vintage champagne - and will never go flat."

Since the start of the recession, sales in the run up to and including Valentine's week have steadily improved. Luxury designers lingerie brands Reger by Janet Reger and Floozie by Frost French saw an 18% increase from 2008 to 2009 and 2010 saw a further 26% increase in men and women buying opulent gifts in silk and lace. Debenhams has high hopes for this year as early Valentine's sales seem to be positive.

Press Release Contact Information:

Michelle Dowdall
Debenhams
PR Manager - Lingerie, Children'
33 Wigmore Street
London, England
United Kingdom W1U 1QX
Voice: (020 7529 0449) 66449
Website: Visit Our Website