Women's Shoe Specialist, Hotter Comfort Concept, Heralds 2010 With Retail Expansion
Hotter Comfort Concept, women's shoe specialist, heralds retail expansion in 2010 with plans for three new high street stores

SKELMERSDALE, ENGLAND, January 14, 2010 /24-7PressRelease/ -- Hotter Comfort Concept, women's comfortable shoe brand, announces plans to open three new high street stores in 2010.

Making and selling womens shoes and mens shoes from its Lancashire headquarters the innovative comfort shoe brand has announced plans to open new Hotter Comfort Concept stores in Chichester, Eastbourne and Bromley in Spring 2010. Bucking retail trends, Hotter shoes, which marks its year end in January, is forecasting around 20% growth in difficult high street trading conditions.

"Following considerable research and targeting of prime 'Hotter' locations, these three new stores are the first steps in a roll-out retail expansion which utilises our existing, successful, retail blueprint," commented Marketing Director Lisa McCarten, "and is just one of several exciting ventures we plan to reveal in 2010.

"Our innovative approach to the women's shoes market has helped us stand out in a competitive market," she added, "we enjoy hands-on control of product development because we design and make 1.3 million pairs of shoes in our Lancashire factory every year. We also enjoy a fantastic relationship with our customers because we speak with them every day - in our five existing stores, via our 100 seater call centre and online through the website."

In the past 12 months Hotter has implemented a successful TV trial, re-launched the Hotter Shoes website with a more user friendly, transactional interface and refocused its direct marketing business, boosting its in-house team.

"As we enter the final month of our financial year we are heading into what we expect to be a buoyant sales period," added McCarten. This is sure to be helped by the start of the Hotter Comfort Concept end of year sale.

Press Release Contact Information:

Melanie Killilea
Hotter Comfort Concept
PR Contact
2 Peel Road
Skelmersdale, Lancashire
United Kingdom WN8 9PT
Voice: 01695 712720
Website: Visit Our Website