ASSETS by Sara Blakely Arrives at Select Belk Department Stores
ASSETS by Sara Blakely now at Belk

CHARLOTTE, NC, April 23, 2009 /24-7PressRelease/ -- Belk announces the arrival of ASSETS by Sara Blakely, a new brand of chic shapewear by the founder of SPANX. The brand will initially be offered in 49 Belk stores and online at Belk.com and will be expanded to additional locations in the fall.

Spanx is the shapewear brand known for revolutionizing the hosiery industry and the way women wear clothes. Founder Sara Blakely wanted to find a way to share her slimming secrets with even more women, so she created Assets by Sara Blakely. The expertly designed shapewear brand is now available at select Belk doors, the nation's largest privately owned department store with locations in 16 Southern states.

Available in the Belk intimate apparel and hosiery departments, the Assets shapewear collection is made up of hosiery shapers, body-shaping legwear, and slimming intimate apparel - all designed to expand women's wardrobes and eliminate such fashion faux pas as visible panty lines.

"The arrival of Assets by Sara Blakely helps us deliver on our mission of selling merchandise that meets customers' needs for fashion, quality, value and selection," said McKay Belk, President and Chief Merchandising Officer of Belk, Inc. "We're proud to provide Belk shoppers with an exceptional array of shapewear created by the industry leader."

"If Belk were an accessory, it would be the perfect pair of high heels - fabulous, flattering, and always in style!," said Laurie Ann Goldman, CEO of Spanx, Inc. "We partner with only the finest retailers in the country, and Belk is definitely one of them. With the arrival of ASSETS, we are thrilled to help Belk shoppers boost their bottom lines with fashionable products that really work for them."

Click here to find participating Belk stores near you.

Press Release Contact Information:

Kimberly McCollum
Spanx, Inc.
PR Assistant
3344 Peachtree Rd Suite 1700
Atlanta, GA
USA 30326
Voice: 404-321-1608
Website: Visit Our Website