Eyecity.com, Inc. Appoints New CEO and Announces Key Corporate Changes
Eyecity.com, Inc. Appoints New CEO and Announces Key Corporate Changes

PLANO, TX, October 09, 2008 /24-7PressRelease/ -- Oct. 8, 2008 -- Company Officials (Other OTC: ICTY.PK ) announced today that the company recently submitted the necessary paperwork in order to change the name of the corporation. As of Tuesday, October 07, 2008 the company received the state-stamped copy of the name change. Going forward the company will now operate as Echelon Brands, Ltd.

Echelon Brands' management believes that the change in the corporation's name will assist the company to more effectively communicate the company's new direction and overall business model to both shareholders and customers.

In addition to the corporate name change, company officials also appointed James Brola as the new President/CEO of Echelon Brands, Ltd., formerly Eyecity.com, Inc. "Shareholders can expect to see updated company information on the pink sheets website, in the coming days. I believe in order for us to be successful at moving forward we need to first focus on our shareholders' comfort level, and a great place to start is by offering any and all pertinent information to our current and prospective shareholders to ensure an informative and educated decision as to whether they would like to be invested in Echelon Brands, Ltd.," stated James Brola, CEO of Echelon Brands, Ltd.

In the coming days' the company will update shareholders of the company's share structure, a current balance sheet, current brands under the Echelon name, and targeted retail channels.

The company's new website will be located at http://www.echelonbrands.com and shareholders are requested to view this website for upcoming and pending announcements.

Press Release Contact Information:

James Brola
Echelon Brands Ltd.
CEO
5760 Legacy Drive Suite B-3-315
Plano, Texas
USA 75024
Voice: 214-704-9364
Fax: 972-767-3467
Website: Visit Our Website